FIRST HORIZON
FIRST PERSON BROCHURE
round 1
name
notes
saddlestitch #1 The cover and first spread of a booklet-style brochure. Stapled down the middle
saddlestitch #2 The cover, inside spread, and final page of a booklet-style brochure. Page widths would vary to create a "tab" for each area (i.e. how it works). Final page would include a pocket that holds the sample request postcard.
saddlestitch #3 The cover and first spread of a booklet-style brochure. Stapled down the middle
accordian fold The start of a 2-sided 6-panel brochure.


round 2
name
notes
option 1 Dimensions: 8.5 x 5.5 - this format has used a die-cut tab with rounded corners to add interest.
option 2 Dimensions: 8.5 x 5.5 - this format uses varied colors on the page tabs, so that each of those colors could be used in the associated spreads, making this a bold and colorful option.
option 3 Dimensions: 10x6.5 - this has the most complicated die-cut tabs and would likely be the most expensive option. Tabs are rounded at various diameters, playing up the target idea. Larger page format to move towards less pages.

round 3
name
notes
cover layout Dimensions: 8.5 x 5.5 - this format uses varied colors on the page tabs, so that each of those colors could be used in the associated spreads, making this a bold and colorful option.
Spread option 1  
Spread option 2  

round 4
name
notes
cover layout  
Spread  
   
round 5
name
notes
Full Draft