| round 2 |
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| intouch-inspired |
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| round 1 |
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This would be the least drastic deviation from what you have. We experimented w/ different colors and eye icons. |
| intouch-inspired |
This ties in the "i" in the intouch logo. Subsequent Intouch products could all use this same icon to reinforce the idea that they are all from the same family of products |
| new ideas |
A few more drastically different ideas. We didn't love the idea of making reference to "eyebrows" since that concept doesn't relate back to the product. We thought that disconnect was a little confusing so many of those veer away from that direction. |
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fun, whimsical and friendly
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| concept 2 |
hip yet conservative |
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